Using Technology to win with your customers

In this session

Big Data, Analytics, and Infosense: Using Technology to Drive Customer Loyalty and Advocacy

In customer experience, there is no such thing as meeting expectations. You either exceed expectations or you fall short. According to an IBM study, more than three out of four customers expect organizations to understand their individual needs. Some call this the Amazon Effect. Trendwatching.com calls this info-sense, which is using data to understand and meet the individual, personalized needs of your customer.

Jack Welch said there are two forms of competitive advantage: Learning more about your customers and putting it into action faster than your competition. Are you turning big data into useful data? Are you leveraging analytics to improve the customer journey?

Evan Carroll, co-author of Blue Goldfish, will uncover how companies are using data, analytics, and technology to create world-class customer experiences. You’ll leave with a full toolbox of strategies, tactics and practical advice to improve your customer experience and ultimately your bottom line.

About Evan Carroll
Speaker, Workshop Facilitator, and Author
Evan Carroll is a professional keynote speaker and workshop facilitator who inspires companies to leverage technology, data, and analytics to drive customer loyalty and advocacy. The results? Engaged employees, inspired to use technology to create world-class customer experiences.

“An insightful, interactive presentation that makes the audience think.” – Iowa Bankers Association
“Evan made a point of learning about our audience.” – PR News
“Evan’s professionalism, talent and excellent sense of humor exceeded our expectations.” – American Marketing Association
“He practices what he preaches, and it works.” – American Advertising Federation

Using Technology to win with your customers