User Experience (UX) – The Irrational Consumer Journey

User Experience (UX) – The Irrational Consumer Journey

In this session:

The consumer’s journey begins long before they engage with a brand. The consumer’s journey is often compared to lived experience with a competitor and is often rife with irrational behavior, subjective decisions, and financial woes. Together, we will journey through the consumer’s decision-process to say no, say yes, or say yes a second time.


About Michael Barbera

Michael Barbera is an award-winning consumer psychologist and strategy consultant. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, marketing, and long-term business strategies. Michael shares his research and experiences as a speaker and as the host of the Clicksuasion podcast.


Speaker | Researcher | Advisor
(800) 584-8047 ext. 700