Strategic Digital Storytelling

Strategic Digital Storytelling

In this session:

In an age when anyone can produce an online video, professional video marketers are using storytelling techniques to set themselves apart from amateur online video makers. In this session you’ll discover how to uncover stories about your business and discuss the top ten tips for successful video storytelling which will allow your customers to connect with you on a deeper level.

About Sean Tracey
Creative Strategist, Director and Professor, Emerson College/Boston. Sean Tracey Associate produces for major brands including: McDonalds, TJMaxx, CNN, A&E and more.

Sean Tracey is a keynote speaker, creativity workshop leader, professor of Communications Studies at Emerson College/Boston, and founder and President of Sean Tracey Associates, an advertising and marketing firm with a 30-year history of bringing America’s best brands’ stories to life through multiple media channels. As STA’s Creative Director and Brand Strategist, Sean Tracey is interested in helping advertisers and marketers communicate their unique brand distinction to their constituents via creative social media campaigns, digital media, TV, radio, the web, print, outdoor, and direct mail.

Sean is currently a professor at Emerson College’s Communication Studies Department in Boston.

Sean is a founder and served as a Trustee and Treasurer for over 10 years for a private middle school in NH, He is also served 12 years as the Area Chair for the Brown Alumni Schools Association, which interviews applicants for Brown University.

“Best presentation of the conference! Please have Sean present at future conferences.”
–New England Society for Healthcare Communications (NESHCo) Presentation Attendee
“Thank you again for coming to speak to the Daytona Beach Advertising Federation.  You drew our largest crowd yet this year and everyone left with useful information.  You will be suggested to the National Speakers Bureau.”
–Gentry Baumline, Daytona Beach, FL
“As usual your ‘best’ was perfect! Thank you for your presentation. I had been looking forward to it for weeks…and am looking forward to future presentations.”
–Nancy Belanger, Portsmouth, NH
“Yesterday was our best creative seminar we have had yet. The brainstorming tips and exercises were great. Sean helped build a bridge between the Account Executive’s and Creative Service’s cultures by sharing experiences as an expert and relating to them.”
—Frank Delle, Manager, Creative Services & Promotions, Bright House Networks
“In the world of sales we constantly remind our reps to take a stand if the offer, frequency, or message is wrong for a customer. It’s the toughest decision for a rep to make. Sean’s message regarding telling the client NO when appropriate is right on the mark!”
—James Atkinson, Memphis, TN