The people you hire determine your company’s brand experience. The secret to creating a great brand experience is in forging a few key values into the DNA of your organization. Come and learn how you can transform your company from good to great by Forging Values that make a difference. Find out the 17 common values shared across Fortune 500 companies, and why these values do NOT make a difference. And at MiX18 you will be led through a process to identify the differentiating values for YOUR business that will set strategic direction and create competitive advantage.
About Robert Ferguson
Speaker, Author, Consultant & Founder of Ferguson Values
Robert works with business leaders to align company culture, strengthen the brand, improve top-line results, and create competitive advantage. In his 20+ years consulting experience, he has worked with numerous companies, including: Sprint, Nortel, FedEx, Roche Pharma, and many others. Robert’s research passion revolves around values, and as an Axiologist (a values expert), he works with organizational leaders to identify differentiating values that are unique, relevant, and sustainable. Learn more about Robert at FergusonValues.com.