8:30 – 9:00am
Registration – Coffee, Tea
9:00 – 9:10am
Welcome – President Dewey Clark, NC Wesleyan College
Introduction of speakers
9:10 – 10:00am
Innovation, the new Unique Selling Proposition – Skip Carney
10:00 – 10:40am
Marketing to Millennials, Part 1 – David Wilson
10:40 – 10:50am
Break – Q&A
10:50 – 11: 50am
Marketing to Millennials, Part 2 – Melissa Parnitzke & Jennifer Herring
11:50 – 12:00pm
Break – Q&A
12:00 – 1:30pm
Lunch with Keynote Address by Special Guest Merrily Terry, Creative Director for Yellow Shoes Advertising at Disney – Making Magic at Disney
1:30 – 1:40pm
Break – Q&A
1:40 – 2:40pm
Video in the Digital/Mobile/ADHD Age – Sean Tracey
2:40 – 3:40pm
AMMO – Innovative Sources to Fund Your Marketing – Chuck Verrett
3:40 – 3:50pm
Break – Q&A
3:50 – 4:30pm
The Creative Committee – Finding Innovation in Your Organization – Skip Carney
4:30 – 5:15pm
President’s Reception